Beware of “shoot and burn” photographers.

In the last several years there has been an emergence of a new breed of photographer I like to call the “Shoot and Burn” photographer. These folks offer their services to “shoot” the wedding then “burn” the images to one or more DVDs at seemly low cost. They then turn over the DVDs to their clients and then walk away. The client is then responsible for getting their own prints locally from department stores, grocery stores, pharmacies or internet photo labs. Many couples are drawn to the “shoot and burn” photographers because the lower cost seems very attractive. However, looks can be deceiving. Here’s what these photographers aren’t telling you.

 Digital photography is an incredible technology. However, it is not without its limitations. Digital photos can be a little “flat” in some situation. In other words, the foreground can be well exposed but the background very dark. The image appears to flatten out against the background, lacking depth. However, this situation is easily remedied with proper digital enhancement. Most professional photographers digitally enhance images to improve color, contrast and exposure as part of their services. This often takes a high degree of skill, professional software and many hours of work. This service is not typically provided by the “shoot and burn” photographers. Consequently, the image quality they provide their clients is not on par with that provided by traditional professional photographers.

 Professional photographers exclusively use the services of professional digital imaging labs to provide their clients with highest quality prints available.

 Clients of “Shoot and Burn” photographers do not have access to professional color labs. Consequently, the prints they obtain from “non-professional” labs can be of noticeably poorer quality.

 Professional photographers stand behind their products and services because their reputation is on the line. In other words, their livelyhood depends on the quality of the services they provide their clients. “Shoot and Burn” photographer’s responsibilities end when they turn over the DVDs.

Don’t be deceived by a seemly good deal. You may be taking a chance on a very most important life event; your wedding.